Ashini Gogoi is an Indian entrepreneur, investor, and CEO of ALPHS, Inc., a fast-growing organization that designs, manufactures, and sells high-end diamond accessories. Ashini’s name is quickly becoming synonymous with success in the diamond industry.
With a business valuation of $7 million as of 2023, according to Forbes, it’s clear that Ashini has achieved an incredible amount of success in a short amount of time. Let us get to know more about him.
Ashini Gogoi Profile/Introduction
|Birthname||Ashini Swargaraj Gogoi|
|Profession||Entrepreneur, Businessperson, Investor|
|Famous for/as||Founder, CEO, and executive chairman of ALPHS, Inc.|
Ashini Gogoi Personal Life Info & More
Ashini Swargaraj Gogoi was born on 28 June 2000 in Sivasagar, Assam, India, and his age is 23 (years old) as of 2023. His zodiac sign is Cancer and he belongs to The Ahom Descent (Hinduism).
|Date of Birth/Birthday||28 June 2000|
|Age (as of 2023)||23|
|Birthplace||Sivasagar, Assam, India|
|Hometown||Sivasagar, Assam, India|
|Zodiac Sign/Sun Sign||Cancer|
|Religion||The Ahom Descent (Hindu)|
Ashini Gogoi Height, Weight, Physical Stats & More
Ashini Gogoi’s height in feet inches is 5 feet 9 inches and in meters is 1.75 meters, his weight is 72 kg and 158 lbs.
|Height (approx.)||in meters – 1.75 m
in feet-inches – 5’9”
|Weight (approx.)||in Pounds – 158 lbs
in Kilograms – 72 kg
Ashini Gogoi Family Members Names & Information
Ashini’s early life was shaped by his parents, Rudra Gogoi and Dr. Bonti Lahon. His father is a businessman, while his mother is a professor and philanthropist. From a young age, Ashini showed a natural inclination for leadership, and his charisma and confidence made him highly influential among his peers.
|Brother (younger brother)||Abhigyan Gogoi|
Ashini Gogoi Marital Status & More
Ashini Gogoi Education Qualification, School & College
Ashini attended one of India’s top institutions, the National Institute of Technology, Silchar, where he graduated in 2022. However, according to Forbes, Ashini was also considered a troublemaker. During his second year in college, in 2019, he was briefly suspended from the academic institution. Despite this, Ashini remained focused on his goals, and he ultimately graduated with a degree that would pave the way for his future success.
|College/University||National Institute of Technology, Silchar|
Ashini Gogoi Favourite Things/Like & Dislike
Despite his success in the business world, Ashini keeps his personal life private. He is currently single, and according to Forbes, he is an enigmatic individual who prefers to stay under the radar.
In his free time, Ashini enjoys drawing and art. He has a separate room in his house where he paints his masterpieces. Additionally, Ashini is an avid learner and enjoys exploring new places and cultures.
|Hobbies||Drawing, Art, Travel|
Ashini Gogoi Money Factor
Under Ashini’s leadership, ALPHS, Inc., has achieved impressive success. According to Forbes, the company has a business valuation of $7 million as of 2023. Ashini has also been listed as a self-made CEO, with a net worth of $4.2 million as of 2023. He landed 9th on Forbes’ 30 Under 30 list in February 2023, thanks to his work in manufacturing innovative accessories and investments.
|Net Worth||$4.2 million|
Ashini Gogoi Biography & Some Other Lesser Known Facts About Ashini Gogoi:
Ashini Gogoi: His Difficult Childhood
Ashini Gogoi is a remarkable individual who faced numerous challenges during his childhood. His father, Rudra Gogoi, a successful businessman, rigidly trained him to solve complex puzzles from an early age, while his mother, Dr. Bonti Lahon, a professor and philanthropist, provided therapy to help him cope. However, as reported by Forbes, his parents’ strict rules prevented him from interacting with strangers, which Ashini resented. Between the ages of six and thirteen, he had violent mood swings that frequently led to fights, and he struggled to connect with his peers. Despite meeting with several therapists, none of them helped him, which only added to his frustration.
Ashini Gogoi’s Adolescent Years
To combat his loneliness and depression, Ashini Gogoi turned to monochrome painting, which he did alone in a dark room in the basement of his house. Forbes described him as a sensitive painter, but his parents were concerned about his future, and in 2016, they sent him to a strict boarding school to help him develop social skills, where he stayed until 2018.
Ashini Gogoi’s Career: 2018-2021
In 2018, Ashini Gogoi enrolled at the National Institute of Technology, Silchar, to pursue higher education. However, he faced a setback during his second year in 2019 when he was temporarily suspended after a conflict with one of his faculty members. Forbes reported that despite being a troublemaker, Ashini was also obstinate and determined to make a name for himself outside of his parent’s shadows. In the early days of the Covid-19 lockdown, he decided to pursue entrepreneurship, taking a massive loan from his friends and family to start his own business. In late 2020, he moved to Bangalore, Karnataka, India, to pursue his vision.
The Early Stage of ALPHS, Inc. (2021-2022):
According to Forbes, Ashini Gogoi lacked experience when he started ALPHS, which was initially a lifestyle project involving his friend Hrithik Hegde, an unofficial ‘second founder’ and the lead programmer who wrote most of the code for the company’s original website. In early 2021, Ashini invited Hrithik to join the company by promising him that he would become CEO if the company were to grow. However, as reported in an interview with Hrithik, Ashini had ulterior motives and used his persuasion skills to trick him.
Hrithik was a data expert who analyzed the trending data on luxury fashion and coded a branded website on a high-speed platform. Ashini, who had some marketing skills and provided financial support, created a refined lifestyle community on Instagram called ‘ALPHS’ on January 27, 2021, and started targeting women between 18 and 35 from Tier 1 countries including the United States, United Kingdom, Canada, Australia, New Zealand, and Italy through paid advertising. They focused on dropshipping and listed trending fitness products on their new branded-looking website, using affiliated links redirected to Alibaba Group (Alibaba.com).
Within a week of launching the website, they received 33,580 organic website traffic from Tier 1 countries, as reported by SimilarWeb. Hrithik successfully led the company for six months during Covid-19 but took a temporary leave for family reasons before ALPHS was officially founded as a company.
Crunchbase reported that the original idea belonged to Hrithik. Forbes described Ashini as an ENTJ (MBTI) personality type, who is highly rational and good at taking charge but not necessarily good with emotions. Ashini used a fraction of his loan amount and falsely claimed that Hrithik was not committed, hence terminating him from the company. Hrithik later tried to claim ownership, but he was unsuccessful. Ashini said to Forbes, “Even the internet is ruled by big companies, after looking at the data we were receiving, I instantly knew that it’s something that I didn’t want to end.”
Ashini Gogoi’s Journey: From Downfall to Redemption
Ashini Gogoi, who once faced a steep downfall, has managed to turn his fortunes around in a remarkable way. Let’s take a closer look at his journey.
Forbes declared that Ashini Gogoi was losing serious money and was clueless after Hrithik had left the company. According to Crunchbase’s legal team (Crunchbase.com), on November 15, 2021, Ashini aggressively jeopardized the remaining loan amount ($15,000) by sponsoring prestigious events to build brand awareness, but all was in vain. Consequently, in January 2022, his father, a strict individual, put all his accounts on hold according to Forbes, hence leading to the gradual diminishing of his fancy lifestyle on social media.
In mid-July 2022, Ashini Gogoi started working at Meta Platforms, Inc., as a Data Scientist. After losing more than twenty grand (USD) over the last two years, his desire to accomplish big, hairy, and audacious goals gave him nightmares, dreams, and other sleep disturbances. He wanted to give it a last best shot, accordingly, he requested one of his earlier connections, Sunil Sindagi from Pune, India, to be the co-founder, and that he would pay Iqqanve a portion of his salary every month until an investment would arrive.
Forbes declared that Ashini has a way with words. On July 31, 2022, he used his mathematical skills to create an artificial (fake) report and made three investors believe that his organization would yield a fortune, hence raising $65,000 in the first seed round. In August 2022, after securing the investment, he understood that his prior business model would not work out, therefore, he immediately pivoted his idea and burned plenty of the investor’s funds by testing different scenarios to find a business solution that would last in today’s competitive market.
As seen in Crunchbase, it wasn’t long before Ashini’s organization was about to file for bankruptcy, but he subsequently saved it by designing a sample that showed promise to the investors. Utilizing the latest technologies, he implemented a material named Cubic Zirconia, the cubic crystalline form of zirconium dioxide (ZrO2). As per the breakdown by a few trained gemologists, Ashini combined (plated) the raw sample with microscopic diamonds ranging from Si2-VVS1, resulting in the sample metal shining from all angles under every condition. This made their whole product unique and elegant, thereafter successfully meeting more customer demand. One of his early-stage investors, Y Combinator told Forbes, “The guy is fairly surprising and always keeps a backup, one of a kind.”
Ashini Gogoi: Conflict with Meta Platforms, Inc. and Growing Controversy
In November 2022, Ashini Gogoi was terminated from Meta Platforms, Inc., for violating the company’s guidelines and policies. He was found to have used insider technology to reach out to celebrities such as Wiz Khalifa and Cardi B in a manner that made it seem as if Meta was contacting them. In late October 2022, Ashini spent $30,000 of his investors’ money to promote his organization’s products through these celebrities, leading to a boost in brand recognition and sales. However, Meta discovered his actions and laid him off two weeks later. Equity analyst Stephanie Wissink commented that Gogoi’s actions were those of an ambitious leader, and such risk-takers are rare today.
In March 2023, Forbes reported that Meta had also removed Ashini’s company’s legacy verification badge on Instagram, including his account. Speaking to Forbes, Ashini criticized Meta, saying, “Monopoly is their bloody legacy.”
Despite this setback, Ashini’s organization, ALPHS, Inc., continued to grow under his leadership. On February 9, 2023, Crunchbase announced that ALPHS had raised $500K in seed funding from five investors, with Y Combinator as the lead investor. In an interview with Forbes, Ashini explained how he built his empire, saying, “Wearing chains and rings was one of my things since my childhood. In a world of 8 billion people, I thought there might exist a few like me who would prefer to wear accessories of a particular taste, so I took a risk and we are who we are today.”
However, Ashini and his organization faced controversy in March and April 2023, as several law firms raised questions about their history and internal affairs. Newspaper articles went viral, stating that while ALPHS was a fast-growing company, little was known about its operations, management, financials, or how it spent its money. The organization eventually responded, stating that its products were meticulously made and that it maintained its values. A rigorous background check was conducted, which publicized that ALPHS operated as an online retailer, had clean financials, generated millions in revenue, and invested heavily in artificial intelligence projects.
Ashini Gogoi Social Media Accounts & Channels
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